In order for your products to be visible, it's important that your Products has the right information. Here you'll find the information that should be included with each product, and some tips for adding it correctly.
Preview of a product.
Brand
In the reference image: "Colgate".
Indicates the brand name of the product.
If it's not in our Products, you can add it manually. Be sure to check that it's spelled correctly, and that you haven't duplicated existing brands.
ℹ️ If the product is manufactured in-house, the brand name should be left blank.
Product name
In the image: "Great Regular Flavor Toothpaste.
Indicate what the product is: summarize what characterizes your particular product.
ℹ️ Indicate what the product is: summarize what characterizes your particular product.
Images
A picture is worth a thousand words, which makes your product photos crucial. Each product can have up to five images: the main image, which also serves as a thumbnail for the item, and up to four additional images, which will be visible after clicking on the product.
A guide for impactful images
Be clear
Your photos should only display the product you are selling, and not more than one unit if it is sold individually. Choose photos that enhance all the main features of your product, including size, texture and color. Avoid photos where the product is cut off or unclear.
Let your product shine
Do not add text, decorative borders, watermarks or patterns on your product images. If there is information you want to add, do not use the photos to communicate it, use the description field. Your product is what's most important, do not distract away from it.
Take quality pictures
Photos encourage customers to purchase products. Avoid taking pictures in front of a wall or a background with any distinctive features. The background should be white, which you can achieve using a light box. Make sure your object is nicely focused.
Use the right dimensions and format
The images must meet the following requirements:
The format must be one of these: webp, png, jpg or bmp
Must be less than 1 MB
Must have a minimum size of 500 x 500 px
The image must be a square
Description
Allows you to add additional product information that doesn't appear in any other field. For example, you can use it to add details about product materials, content, specific dimensions, etc.
Format
Provides information on the sales format of each product.
Describe the sales format, mentioning the type of packaging, net content and weight, if applicable.
For example:
750ml bottle
250g tray
350ml can
50 units
500g
10 portions
Individual portion
Category
Categories are predefined in the TrakiTrak; you only need to select the one that best suits your products. You need to enter at least five (5) products in a category for it to be displayed; otherwise, the products will be included in the "Others" category.
SKU
The SKU works as an identifier of each product in a store. It's very important for mass updates, as it's what allows you to identify the products that need to be modified.
Barcodes
Barcodes allow you to quickly recognize items in a unique, global and accurate way, either for inventory purposes or simply to check product details.
How products are charged/sold
If sold individually | If sold by weight | If sold by Unit and Weight |
Describe the sales format, mentioning the type of packaging, net content and weight, if applicable.
For example:
|
| Describe the sales format, mentioning the type of packaging, net content and weight, if applicable.
For example:
|
Tags
These are designed for specific products which require special measures:
Frozen: products that require a low temperature for preservation and need to be stored in a specific way (such as using cold packs).
Alcohol: since this is a product with an age restriction, Shoppers will need to request ID when delivering it.
Fragile: products that can be easily broken or damaged (such as cakes or glass products) and need to be handled with caution.
Tobacco: since this is a product with an age restriction, Shoppers will need to request ID when delivering it.
💡 Don't use labels that don't correspond to products, as this could hinder the order process.
Price
Prices should be the same as what customers would find in your store.
ℹ️ If a product is sold in bulk or by weight, the product price should be equivalent to 1 kg. The system will then calculate the total price so that users can order from 100g and up.
Now that you have the relevant information, you can start creating products. You can do this either one by one or in bulk, using our Excel spreadsheet.